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Beginning of the End for Youtube

Possibly anyway, I’m not sure that Youtube has screwed up badly enough yet to reverse the inertia that’s keeping the major players like  Google, and Facebook on top.

Variety

 

PewDiePie is supporting DLive because “this particular platform was able to support a lot of what he’s going after in terms of innovation and support for other creators,” said Kat Peterson, co-founder of influencer-media company re6I (ReelSix) and a member of Kjelllberg’s management team.

“This was a really good fit for him,” Peterson said. “This platform is able to support creators, in terms of the revenue share, in a way that is hugely favorable to the creator.” He’s donating Lino Points to other creators “to get everybody on the platform excited that he’s there,” she added.

5 replies on “Beginning of the End for Youtube”

I don’t think its the beginning of the end, but it may be the beginning of some competition with more clout that someplace lime Vimeo. That is a good thing.

Youtube looks to be such a marginal business that it might not survive, in anything like its current form, any significant competition. Depends on how much financial support Google is willing to provide and whether anybody else can succeed with a similar ad based business model.

YouTube hasn’t made a profit since it launched. It has never been a viable business platform. This is why it’s subject to so much marketing pressure. The only reason it hasn’t fallen, is google.

That’s what I’ve heard but I don’t think Google breaks the Youtube division out on the financials. I suspect they’ve continued funding it partly out of ego and partly because shutting it down would cause brand damage. That’s got to have a limit at some cost vs audience ratio though.

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